Podcast: An audio recording that is played, downloaded, or streamed on a computer, smartphone, or other mobile media device. The recording is loosely based on a talk radio format and is created variously from the hobbyist to fully funded industries.
How many of you listen to them? I started when I won an i-pod in a contest. I’d download scads of them and listen through the day as I did my mundane and tedious chores at work.
Podcasts are wonderful things because, like blogs or the internet, they allow you to find a topic you enjoy and bring fellow enablers to strengthen your biases. I’ve seen podcast sites for gardening, cars, books, sailing, comedy, motorcycles, firearms, Star Trek, farming, bicycling, hiking, horse riding, news, music, business, video games, religion, and even old radio shows from the era before television. There’s even a small section that focuses on dating and relationships if you’re so inclined. It doesn’t seem to be that popular though given how hard it is to find anything on that topic.
Like the web, there is a podcast for anything. Well, almost.
Perusing through various podcast sites and search engines, I have found one glaring omission. The pickup truck podcast.
That’s right. In the great streaming digital universe there is no podcast that focuses solely on the pickup truck.
Why is that?
It makes no sense to me. Given that the pickup is still number one and two selling vehicle in the country and that 60% of GM’s profit comes from the pickup platform, you’d think a market savvy entertainment company would jump on this.
Let’s look at another auto based entertainment sector for a moment. Printed magazines. When it comes to motorized vehicle based magazines, every corner of the market is covered.
You like motorcycles? Take your pick according to style, age, and market.
Cars? Enthusiast or fact seeker? Amateur racer or vintage restorer? Big block engine or four cylinder hybrid?
Pickup Trucks? You can focus on small trucks or big diesels. Low ride street machines or off road trail riders. You can find restoration magazines or wild customizations. Anything and everything.
Scooters? Yes there are magazine for scooters of all sorts and character.
But when it comes to podcasts I’d bet money that you will have an easier time finding a ‘cast about scooters than you would about pickups.
So then the obvious question becomes:
“How would you do it?”
That parts easy.
Since the pickup is made by car companies, you go the same route as a car based podcast.
News: You report about the new vehicle coming out, the new regulations affecting future products, the way the market meets the challenges of the times, economy, safety, recalls, new technologies, and other newsworthy items.
Reviews: Tests of the various trucks both on and off the road.
Interviews: One on one with the designers, engineers, marketing, sports people, and spokesperson for the vehicles. You could even record “live shows” where listeners could call in and ask questions.
Sporting and events: From the Baja 1000 to auto shows to truck pulls, reports of what’s happening along with interviews of the stars of the event will always be wanted.
The Personal Angle: A “This old truck” segment where an average person talks about why they chose the truck they did and how they use it; or a general discussion about the truck and how it fits psychologically into society.
Aftermarket products: The pickup truck is the most personalized and accessorized vehicle on the planet. There are so many companies out there that would love to come on the air and tell their story about how their product fits into the pickup world. Plus all the above topics can fit into this section as well.
So, as you can see there are tons of topics to build a podcast around. The “how to do it” is easy.
I can hear your next question already: “If it’s so easy, why don’t you do it?”
To be honest, I have thought about it, but I believe that having a voice for sign language is a hindrance in this endeavor. The time conundrum is another.
So for now I will keep searching for this elusive podcast, but I also would love to hear your thoughts on the subject. I know I have some pickup fans here. Tell me what you think and what truck topics you’d like to hear about.
Until then, keep on truckin’.